Friday, July 06, 2007

Burger King Trans Fat ban, finally!

Burger King FINALLY jumps on the trans fat ban bandwagon, albeit a year and a half too late.

Burger King's own testing of a new non-trans fat oil blend passed with flying colors and consumers reported equal or better taste with the non-trans fat food compared to the trans fat foods they were given to sample.

While other fast food restaurants such as McDonalds stopped using trans fat oils in mid 2006, Burger King announced that they won't make the switch until the end of 2008. I have no idea what is taking them so long but this is unacceptable to me, especially considering how long they have known of the health risks of trans fats. Their excuse is a lack of supply but you'd think this was something they could have figured out years ago.

I just hope Burger King doesn't go on a marketing spree at the end of 2008 bragging that their food no longer contains trans fats, giving the large mass of uneducated people (when it comes to nutrition) the impression that their fries are now healthy.

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